Art Director, Designer, Creative Manager
Art Director, Designer, Creative Manager
The 2023 Walgreens Pharmacy Health Insurance Marketplace campaign was built upon the brand’s new DNA—warmth and humanity. We aimed to create a campaign that tethered a genuine human experience to those who would need to find health insurance though the marketplace—independent contractors, self-employed, and employees who do not qualify for employer coverage. Through carefully curated imagery, and both functional and expressive copy, we were able to develop a multi-channel campaign that provided a guiding hand and connected with real people in the communities that Walgreens serves.