Art Director, Designer, Creative Manager
Art Director, Designer, Creative Manager
With a new business strategy wherein we were evolving away from deals and discounts and shifting into a curated venue for discovering both new and familiar experiences, the Creative team was tasked to come up with three different approaches to bring Groupon’s new brand to life. Leading a team of designers, a video editor and a copy writer, I worked with my teammates to craft a reimagined Groupon with an emphasis on speaking directly and authentically to our customers. What we created is a fresh, fun and colorful aesthetic—from a new and friendlier logo to a softer and more rounded font, from the authentic selection of images to a thoughtful palette of playfully bright colors. Combined with an approachable yet frank use of language, we built a fresh, true-to-ourselves feel to our brand.