Art Director, Designer, Creative Manager
Art Director, Designer, Creative Manager
In spring 2021, Groupon faced a significant business challenge to stay relevant to consumers who were not going out. We developed a social-first campaign asking people to tell us what they were So Bleeping Ready to experience again for a chance to win $100,000. Across our social channels, we hyped up the campaign with This or That polls, Idea Generators, and videos bursting with enthusiasm. To create a fully cross-functional campaign, we sent email offers with experiences tailored to their responses. In 4 weeks time, this campaign drove $1.2 million in sales, and nearly 5 million social engagements.