Art Director, Designer, Creative Manager
Art Director, Designer, Creative Manager
Groupon’s new and elevated brand identity signaled to customers and merchants that we were evolving. When rolling out a new brand identity, consistency is key to create a cohesive experience and drive brand recognition. We needed a brand campaign to help us continue to show up differently so we could successfully re-introduce Groupon as a culturally-relevant, local and affordable experiences brand.
Through the Grab Life by the Groupon brand campaign, the team worked together to launch a 360* marketing campaign that communicated to consumers: You are what you experience. After 14 months of staring into screens, humanity was ready to start LIVING again. We needed to get out there and experience something. Anything. EVERYTHING. With hundreds of thousands of affordable things to do, we empowered people to Grab Life by the Groupon by getting out, exploring and discovering a world of experiences, and living life to the fullest.
For this campaign, I collaborated and strategized with teammates to build out a 3-part email journey to welcome new consumers, educate them on all of Groupon’s offerings, and help build consumer trust. I also oversaw the content development and design of all organic social media.